Tools & guides

Portrait format and crop brief

The portraits must fit a badge, a website and a printed page, and you only find out the shapes after the shoot.

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Short answer

List where each portrait will be used, who is in it, the orientation you prefer, the background and the size you need. The brief turns this into a practical output list and flags what is still undecided. Because no crop is guaranteed to fit every frame, it is best to share the shapes before the day.

What this brief produces

It produces a short output brief for portraits at an event. Each line says where a picture will be used, which shape and orientation it needs, what background is preferred and any size that must be met. Questions you have not answered are listed at the end.

It is for planned portraits. It does not apply to candid coverage, where the frame is decided by the moment.

How to use it

  1. List every place a portrait will appear, such as a badge, a website team page, a programme booklet or a frame.
  2. For each, choose the orientation: portrait, landscape or square.
  3. Note who appears: one person, pairs or groups.
  4. Choose the background preference and any look to match.
  5. Enter any size you must meet, and the date you need the files.
  6. Press the button and review the brief and the open questions.

Reading the result

Look at how many different shapes you have. The more shapes, the more important it is to tell the photographer before the day, so they can frame wide enough. Our guide to portrait, landscape and alternative crops explains why a single frame cannot always serve every placement.

If you are unsure whether you need individual or team portraits, read individual portraits or team portraits at a live event. For the difference between a roaming photographer and a set-up portrait area, see documentary coverage or a scheduled portrait station.

What to do next

Plan the sitting order and timing with the event portrait appointment planner. If you intend to print, check pixel and size questions with the photograph print size calculator. For larger events, estimate how many people fit with the event headshot capacity estimator.

Assumptions and limits

The brief works from your answers and needs no image upload. It cannot promise that every crop fits every frame, because that depends on how each portrait is composed. We confirm in writing which portrait outputs we can provide for your date. Your answers stay in your browser unless you choose to save them on this device.

Send us the brief and the time you can give to portraits. We will reply in writing with how we would frame them and the coverage block they need.

Quote our portrait output and time

Common questions

Why does orientation matter?

A tall frame suits a badge or a profile image. A wide frame suits a banner. Deciding early lets the photographer leave room around the subject for the crop you need.

Can any portrait be cropped to any shape?

No. A frame taken tight on a face cannot be widened. Telling the photographer the shapes you need beforehand gives the best chance of a usable crop.

Do I need to upload samples?

No. The brief is built from your answers. If you have an example of the look you want, you can describe it or bring it to the conversation.

How do I choose a background?

Think about where the images will appear and how consistent they must be. Plain suits many uses. Ask us whether a given background setup can be provided at your venue.

Quote our portrait output and time

Send us the brief and the time you can give to portraits. We will reply in writing with how we would frame them and the coverage block they need.

What happens next: You send your event details on WhatsApp. Our team reads the brief, asks what is missing, then confirms in writing whether the date, venue and coverage can be booked, with a quotation. Opening WhatsApp does not send anything, and a message is not a booking until both sides confirm.

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