When several products are revealed in one programme, the easiest reveal tends to collect most of the photographs. Avoid that by listing every product and its announcement moment in advance, then agreeing the images each one must have. Give every product at least a reveal image, a close detail image and a spokesperson image, and tell the photographer which product team approves each set.
A multi-product launch has a quiet risk. The reveal with the best lighting, the biggest applause or the most senior speaker collects most of the photographs, and the products revealed later get whatever time is left. The delivered record then looks like a single-product launch with a few extras.
This page helps you prevent that. It sits within our guide to launch and press-event photography, which covers the wider decisions.
Why does one reveal take over the record?
Photographers follow the programme as it unfolds. If the opening reveal is staged well, it fills the memory card, and the later ones are photographed in a hurry. Nobody did anything wrong; the brief simply never said that each product matters equally.
The fix is to decide, before the day, what each product must have. A short written list does more than any instruction given on the day, when everyone is busy.
What does each product need?
A useful minimum set for every product has three parts:
- The reveal itself, showing the product and the people around it.
- A clean detail image of the product, taken when it is on display or being handled.
- The spokesperson or product owner with the product, in a position where the product can be seen clearly.
Some products need more. A device may need a screen shown with the correct content. A food product may need a plated shot. A vehicle needs several angles. Tell us these needs and we plan the positions around them. For the broader question of which outputs matter, see turning a brief into a priority photograph list.
A hypothetical example
Imagine a company that reveals four products in a 45-minute programme: a flagship, two accessories and a service. The flagship reveal runs for ten minutes, and the other three share the rest. Without a brief, the photographer follows the stage and the flagship fills most of the record.
With a brief, the team agrees that each product gets a reveal image, a detail image and a spokesperson image, and the flagship gets extra coverage. The photographer then knows the accessories are not afterthoughts, and checks the gap between reveals to plan where to stand.
How to handle back-to-back reveals
The hardest case is two reveals with no gap. The first must be finished before the second begins, and the photographer cannot be in two places at once.
Ask the production team three questions: how long each reveal lasts, where the product appears on stage, and whether the stage lights change between them. If positions differ, a second photographer may help. Ask us whether that can be included; we confirm it in writing for your date. Our guide to run sheets, priorities and staffing explains how crew size follows the programme.
Who approves what?
Each product often has its own team, and each team wants to see its own images first. Name one approver per product, and one person who settles disagreements about the lead image. Our responsibility planner helps you record who decides what.
If the products belong to different brands, the situation is closer to a co-branded launch with several approval teams. Delivery can also be arranged by audience, which our guide to image packs for media, sponsors and internal teams explains.
Before and after the programme
Products on display are easier to photograph before guests arrive. Ask for a short early window, and ask whether products stay on display afterwards. If a product leaves the stage after its reveal, the early window may be the only clean chance.
After the programme, ask your team how they want the gallery organised. A folder per product is easy for each product team to review, and a separate folder of the whole programme keeps the story in order.
What to send us
Send the running order with times, the list of products, the approver for each, any product that must not be shown until its reveal, and any product that needs a specific angle. We read the brief, ask what is missing, and propose coverage you can confirm in writing.
Checklist
- List every product in running order with the planned time of its reveal.
- Name the person who approves images for each product.
- Agree a minimum image set per product, such as reveal, detail and spokesperson.
- Ask the production team where each product sits before and after its reveal.
- Check the gap between reveals and whether one camera position can cover both.
- Mark which product, if any, is the lead image for the whole launch.
- Ask for early access to photograph products on display before guests enter.
If your programme reveals more than one product, send us the running order, the product names and who signs off each one, and we will propose how the coverage is shared before the date is confirmed.
Plan coverage for each productCommon questions
Should each product get the same number of photographs?
Not necessarily the same number, but the same minimum set. A flagship product may deserve more images, yet every product team should receive its core images. Agree the minimum for each product in writing, then let the remaining time go to the moments with the most value for your brand.
What if two products are revealed back to back with no gap?
Tell the photographer exactly when the first reveal ends and the second begins. Close reveals can need a second camera position or a second photographer, which we confirm in writing for your date. Without that, the second reveal may be photographed from where the first was.
Can the product displays be photographed before guests arrive?
Often yes, if the venue allows early access and the products are already in place. Ask the production team for a window before doors open. Clean images of each product on its display are easier to take in an empty room than during the programme.
Who decides which product is the hero image of the launch?
Your team decides, and it helps to decide before the day. If the brand wants one lead image and several supporting ones, say so in the brief. Otherwise the photographer will follow the programme, which gives the most visible moment the most coverage.
Plan coverage for each product
If your programme reveals more than one product, send us the running order, the product names and who signs off each one, and we will propose how the coverage is shared before the date is confirmed.
What happens next: You send your event details on WhatsApp. Our team reads the brief, asks what is missing, then confirms in writing whether the date, venue and coverage can be booked, with a quotation. Opening WhatsApp does not send anything, and a message is not a booking until both sides confirm.
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