Name the people who can check the product in each image, such as names, finishes, screens and labels, and give them a clear review window. Agree one round of consolidated feedback, and treat later changes as a separate request. Approval works best when it is a planned step with owners and dates, not a stream of comments.
After the launch, the photographs go to the people who know the product best. They look for errors: a screen showing the wrong version, a logo that has changed, a prototype visible where it should not be. Their review protects the brand. It can also stall a delivery if it is not planned.
This page is about planning that review so the photographs are accurate and the schedule still holds. It supports our guide to co-branded launches with several approval teams.
Who is the right reviewer?
A product team can be large. The right reviewer is not the most senior person, but the person who can say with confidence that a detail is correct. In many launches that is a product manager, an engineer, a brand lead or a communications lead.
It helps to name two roles separately:
- A product accuracy reviewer, who checks the product, its name, finish, screen content and labels.
- A brand or communications reviewer, who checks wording, logos and image choice.
The photographer does not judge product accuracy. The photographer records what is in front of the lens, and the reviewer decides whether it can be used.
What do reviewers look for?
Give reviewers a short list before they begin. It makes feedback faster and more consistent.
| Check | Example |
|---|---|
| Logos and names | The current logo, the correct product name |
| Screens | The correct software version or content |
| Finish and colour | The final production finish, not a sample |
| Labels and packaging | Final packaging, no visible draft text |
| People | Correct names and titles in captions |
| Confidential items | No unreleased item in the background |
One round, consolidated
The most useful rule is to ask for one consolidated set of feedback per round. If five people comment separately, the comments often conflict, and the photographer or editor cannot resolve them. Ask your team to merge feedback first, with one person responsible for sending it.
Our guide to image approval across marketing, agencies and leadership explains how to arrange that, and selecting photographs when several people have approval rights covers what happens when approvers disagree.
Late changes
Some changes arrive after the agreed round. A name is corrected, a product detail is updated, a leader asks for a different image. Many can be handled, but they are best treated as a separate request with a record.
The question is not whether to refuse. It is how to keep the original scope clear while still helping. Our photography scope change log records what was asked, when and how it was handled. Ask us how additional edits are treated in your quotation; we state this in writing.
A hypothetical example
Imagine a launch at which a company reveals a new device. The product manager reviews the images for accuracy, and the communications lead reviews for brand. The team agrees a review window of two working days, with one consolidated set of feedback from each.
Within the window, the product manager flags that one image shows an older software screen. That image is replaced by another from the same moment. A week later, the communications lead asks for a different crop for an advertisement. The team records this as a separate request, using the change log.
Where approval fits in the schedule
Approval is a step in the delivery plan, not an extra. Allow time for it, and say who is on holiday or travelling. Our post-event delivery and approval calendar places the review beside the other delivery dates.
If the launch involves unreleased products, review may also include a check for confidential items. Our guide to launch photographs requested before the public announcement covers the early-release side.
What to send us
Send the names of the reviewers, the review window, what to check and who gives final approval. We read the brief, ask what is missing and build the review into the delivery plan we confirm in writing.
Checklist
- Name the person who checks product accuracy.
- Name the person who checks brand and wording.
- List what to check, such as logos, screens, finishes and labels.
- Agree the review window with a start and an end date.
- Ask for one consolidated set of feedback per round.
- Agree how late requests are recorded and handled.
- Decide who gives the final approval.
Tell us who reviews product accuracy, how many people give feedback, and when your launch images must be ready, and we will build the review step into your delivery plan.
Plan our approval stepCommon questions
How many people should review the photographs?
As few as the work allows. One person for product accuracy and one for brand or communications is common. Each additional reviewer adds time and conflicting comments, so ask your team to consolidate feedback into one set for each round.
What counts as a product accuracy problem?
Anything that shows the product wrongly: an old logo, a wrong finish, a screen showing the wrong content, a label that should not be visible or a prototype shown by mistake. Ask the product team to list what to check before they review.
Can we ask for changes after the agreed review round?
Often yes, but as a separate request. Record what is requested and how it is handled, and ask us how additional edits are treated in the quotation. A scope change log keeps the record clear.
Can the product team approve images during the event?
Sometimes, if the plan includes rolling delivery. This needs a named reviewer on site and a fast route for feedback. Ask us whether this fits your coverage, and we confirm it in writing for your date.
Plan our approval step
Tell us who reviews product accuracy, how many people give feedback, and when your launch images must be ready, and we will build the review step into your delivery plan.
What happens next: You send your event details on WhatsApp. Our team reads the brief, asks what is missing, then confirms in writing whether the date, venue and coverage can be booked, with a quotation. Opening WhatsApp does not send anything, and a message is not a booking until both sides confirm.
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