Tools & guides

Post-event image use planner

The gallery has arrived, and now a website, a newsletter and a report all want pictures by Friday.

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Short answer

List the photographs you actually received, then the channels where you want to use them, such as a newsletter, a website or a printed report. Add the permitted uses, crop needs, deadlines and approvers. The planner gives you a reuse schedule and shows which images still lack a permission or an approval.

What this planner does

It turns a delivered gallery into a practical reuse schedule. You enter the images or groups of images you hold, the uses you are licensed for and the channels you plan to publish on. The planner then shows what each channel needs: the crop, the approval and the deadline.

It is built on the images you actually have, not on a wish list. If a channel needs a shape or subject that the gallery does not contain, the planner shows the gap.

How to use it

  1. Group the delivered images by subject, for example "stage", "awards" or "group portraits".
  2. Record the permitted uses for each group, taken from your agreement.
  3. Add each channel, its publish date and the person who approves.
  4. Note the crop each channel needs.
  5. Press the button and review the schedule.

Reading the result

Start with the flags. A flag means a use without a recorded permission, an image with an unresolved approval or a crop the frame may not support. Resolve each before the deadline.

Our guide to personal, internal, press and advertising uses explains how uses differ, and the overview of using event photographs for business and reporting covers common business needs. For crop questions, see portrait, landscape and alternative crops.

What to do next

Record each approval in the image-use and approval register, and set the deadlines in the delivery and approval calendar. Sharing outside your team? Plan it with the photo sharing and privacy plan.

Assumptions and limits

The planner does not invent permissions and does not assume that every image can be used in every way. It does not predict how any image will perform. Whether a use is allowed depends on your agreement, which the planner cannot read. For future events, use the outputs you listed here when you ask us to scope coverage. Your answers stay in your browser unless you choose to save them on this device.

If the plan shows outputs you wish you had briefed earlier, tell us. We will take them into account when scoping your next coverage and confirm them in writing.

Scope our next coverage by use

Common questions

Can I use every delivered image everywhere?

Not automatically. Permissions depend on your agreement and on the people shown. The planner asks you to record the licensed uses and flags images with no recorded permission.

Does the planner tell me which photos will perform best?

No. It does not predict engagement or rank images. It helps you organise uses, crops and approvals for the images you have.

What are crop needs?

Different places need different shapes. A web banner is wide, a social post may be square and a report often needs portrait. The planner notes the shape each use needs so you can check the frames work.

How do I plan approvals?

Name an approver for each use and a deadline before the publish date. For uses that involve identifiable people, check the preferences you collected before the event.

Scope our next coverage by use

If the plan shows outputs you wish you had briefed earlier, tell us. We will take them into account when scoping your next coverage and confirm them in writing.

What happens next: You send your event details on WhatsApp. Our team reads the brief, asks what is missing, then confirms in writing whether the date, venue and coverage can be booked, with a quotation. Opening WhatsApp does not send anything, and a message is not a booking until both sides confirm.

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